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STRATEGIC PLANNING IN VISUAL MERCHANDISING

to customize stores and develop specific management methods for our clients

Visual Merchandising

Visual merchandising is the ideal tool to create a specific mood, which allows to excite, captivate the clients and encourages the buying process. Visual merchandising is told to be “the silent seller”. It is a must to:

- create stores with great personality;
- to highlight the merchandise proposal;
- to stimulate impulse buying;
- to minimize inventory;
- to increase profitability;
- to reinforce brand image.

In order to be successful in retail's wolrd you need to stand out against your competitors and to display your merchandising proposal in a customised setting.

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